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Writer's pictureSanka Kangudi

Trendsetting@Work Origin Story; Supporting SMB Decision Making



"Our world was evolving faster than our tools to navigate it."
Sanka Kangudi, CEO and Founder of Trendsetting@Work

My name is Sanka, CEO and original founder of Trendsetting@Work. For over two decades, I've taken on various roles in global startup to enterprise level businesses - from communications to consulting, strategy to HR Executive. Throughout these experiences, I've focused on driving evolution and facilitating the growth of both people and businesses, helping them rise above their circumstances.

 

Admittedly, it took time for me to recognize how deeply my life's purpose was reflected in the outcomes and impact of my work. Every project I led or facilitated revealed my innate drive to inspire hope, uncover possibilities, and create opportunities. The fulfillment I found in being part of the transformation of businesses growing, pivoting, and reinventing themselves was profound.

 

By June 2021, I had seen too many brilliant businesses crumble under global pressures. To me, it wasn't just headlines - it was personal. These were visionaries, friends, and community pillars. Their struggles revealed a hard truth: as human beings with businesses we evolved to manage against scarcity not complexity evolving faster than our tools to navigate it. I couldn't just watch because we were all being affected by these major events, and for many of us, it hit very close to home.

 

Enter Trendsetting@Work, my response to the new realities emerging from a simple question: What if we could turn uncertainty into a catalyst for growth? I believe we're not here to just weather storms - we're here to harness their energy. So, we began building our M-PACTâ„¢ platform and systematizing the CODEâ„¢ methodology to cut through the chaos, transforming raw data into the next breakthrough, elevating decision-making before, during, and after every challenge. Through this, leaders and founders can make informed decisions they can be confident about. Finally, they can focus on what is urgent and important instead of trying to be everything to everyone, all the time.

 

Together, we're reshaping how founders and leaders face challenges and lead their teams. Because I believe their best chapter isn't behind them - it's waiting to be written. To find out more about how we can support SMB decision making: Book now

 

"We reveal a way forward for the global forces SMB leaders can't track, colliding with cognitive biases they can't see." - Sanka Kangudi

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